Was CPIT, then Ara, and now Te Pukenga

The ten-year anniversary has just clicked over with working with CPIT, Ara and now latterly Te Pukenga. It’s time to reflect on an incredible journey across ten years of successful tertiary campaigns, amazing people connections, media channel evolution, and most importantly the transition across three different brand names.

As a media team we’ve developed some incredibly successful ‘Brand Awareness’ and ‘Departmental’ campaigns, challenged thinking along the way and continually looked to extend marketing capabilities. We’ve built a media planning philosophy on constantly learning, striving for campaign advancement and empowering everyone to make an impact. Through some excellent leaders within the organisation this has characterised and augmented this holistic approach.

We’ve continued to add additional value at no cost through every part of the media process. I’m immensely proud of my team and all those people across the ten years that have touched this account, we dig deep. We’ve always treated every brief with the same level of respect. Always treating every supplier relationship with the same level of appreciation irrespective of the budget size. This has been vitally important as it reinforces the signification of respecting people & championing communities where CPIT/Ara/Te Pukenga brand is paramount.

Thank you for the loyal support and partnership to everyone involved.