Donaghy’s sets drench benchmark

A fantastic integration with NZME ‘The Country’ radio show to highlight Donaghy’s new ‘Scorpius’ product launch. ‘Scorpius’ is the world first double active sheep spot-on drench. After lots of R&D it’s great to introduce this amazing product to market through a great rural radio show. The medium of radio is beyond just audio delivery and this campaign had a strong video presence to highlight the products strengths.