Donaghy’s animal health importance through a crisis

Level 4 lock down hasn’t changed much for the Farming community and it has been business as usual while the rest of us navigated through a new normal. We worked with Donaghys to reach our Farmers ensuring they have access to all the necessary products via online shops versus their local store. Digital media consumption has increased significantly over the past four weeks and we have relied on digital offerings to provide essential services such as drenching products for Sheep and Cattle. Donaghys are being proactive to get into this sector during level 4 lockdown and to be seen by relevant audiences via thought-out industry specific platforms for this campaign.