For over 170 years, Ballantynes has proudly stood as New Zealand’s oldest department store, deeply rooted in the heart of Christchurch and serving communities across the country. While their heritage is something they’re incredibly proud of, our eyes are firmly fixed on the future — one where tradition and innovation work hand in hand to meet the evolving needs of customers.

The Modern Retail Landscape: A Call for Change

In today’s dynamic retail environment, where shopping behaviours are increasingly hybrid, it has never been more important to develop a marketing strategy that brings together both the in-store and online experience. To remain at the forefront, Ballantynes has adopted a multi-faceted omnichannel approach that does more than just meet expectations — it redefines them.

This strategy hinges on a deep understanding of consumer personas, clearly defined sales goals, and the careful selection of media channels that best drive engagement and conversions. Whether a customer discovers Ballantynes through a digital ad, print campaign, or a stroll past the curated window displays, they are greeted with the same consistent brand voice and experience.

Extending Our Reach: Online and In-Store in Harmony

Our recent investment in new digital platforms — including the refreshed e-commerce website, enhanced social media presence, and tailored email marketing — has empowered Ballantynes to better serve the customer wherever they are. At the same time, in-store activations, from creative promotions to eye-catching window displays, continue to play a crucial role in the marketing mix.

The result: A holistic experience that allows customers to browse online and purchase in-store, or buy online and pick up at their convenience. This fluid shopping journey ensures that we’re not only meeting customer expectations but also creating lasting impressions across every touchpoint.

Proven Success: Driving Conversions Across All Channels

The impact of our integrated marketing efforts is clear. Our promotional campaigns are resonating both online and offline, helping build stronger relationships and drive conversions. From promotional offers to store events, through digital campaigns, every initiative is designed with the customer at its core.

Importantly, with this expanded delivery Ballantynes are no longer just Christchurch’s go-to department store —serving customers all across New Zealand, bringing the Ballantynes experience into homes from Auckland to Invercargill.

Looking Ahead

We believe the future of retail lies in flexibility, personalisation, and a commitment to quality —our marketing strategy will evolve with customer needs.

Whether you visit Ballantynes in-store or online, one thing remains the same: at Ballantynes, they continue to set the retail benchmark.